Last night we had another great Business Breakthrough meeting. We were finishing up our study of E-Myth – a book I highly recommended to business and church leaders.
The concept that grabbed my attention the most was the thought Michael Gerber has about marketing.
He says all customers have their antennas up when they walk into our business, church – even personal space. That antenna is connected to their conscious and sub-conscious mind. Their sub-conscious mind makes a decision based on all kinds of variables. It’s not even a conscious decision. Then their conscious mind goes to work validating the unconscious decision they have just made.
People decide to buy or not, go to our church or not, trust us or not, based more on unconscious rationale than anything else.
He says – “I doubt if anyone has ever purchased anything based on an entirely rational, conscious decision”.
I think this idea is fascinating and absolutely true.
I’ve watched people who loved our church and thought we were the best thing since sliced bread all of a sudden turn their perspective completely. No amount of rationale seems to appease their new perspective. Now they hate sliced bread!
Thankfully, whatever signal we are sending now is resonating with a lot of new people.
In business, church, ministry, friendships and family consider the signals you’re sending. And know there is a lot of unseen processing going on inside of all of us.
1 Comment
The problem is in the "antenna". Those who now "hate sliced bread" showed up with their antenna tuned into what they want, but when God and the church (especially church's like ours) moved to the 21st century and started broadcasting in Digital HD they're antenna wouldn't or couldn't stay tuned into what He is doing. God has given you a 1080p vision, antenna users cannot receive it.
Posted on February 28, 2008 at 4:34 PM